"I swore never to be silent whenever and wherever human beings endure suffering and humiliation. We must take sides. Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented."
~ Elie Wiesel
Aisha has always described herself as a "lipstick junkie" and never imagined that she'd start a global beauty brand when she started her career years ago. She worked for several years as an investment banker in the US, UK, Central and South America, and Sub-Saharan Africa. She's also founded a children's play and activity center called Paloo's Place and a media project which showcased successful African women called African HERstory.
She's always believed that women could and should be striving for career heights on their own terms and wearing beautiful lipsticks was one of her signature ways of showing up when she got her seat at the table.
Her mission to empower women to look, feel, and do good while using cruelty-free products is driven by her passion to fuse indulgent purchases (buying lippies) with paying-it-forward (donating to charities that support women and girls).
Please take a moment below to watch this video and learn more about why we started Bossy Cosmetics and what we hope to inspire with this new brand of cosmetics.
In deciding to start Bossy Cosmetics, we were pretty intentional about building a business that put its stakeholders first. For us, stakeholders range from our employees to customers to women and girls in our communities to our shareholders and to the environment in which we operate by ensuring that we adhere to the best industry practices and aspire to exceed them.
We think it's perfect in its brevity and this is how we operate our business on a daily basis.
Being a mission-driven company is an integral part of our DNA and we've always described our core philosophy around the following three guiding principles:
We just love the saying “I’m not Bossy, I’m the Boss!” We believe that girls and women are often called Bossy when all we wish to do is state our opinions, own our voice, and get a seat at THE table. We think that being called bossy is a way to make us quiet and this we won’t have!
As a brand, every day we are inspired by girls and women in the world who pursue their dreams and we created Bossy Cosmetics for them.
The network of local Girls Inc. nonprofit organizations serves girls ages 6-18 at more than 1,400 sites in 400 cities across the United States and Canada. Our research-based programming is delivered by trained professionals who focus on the development of the whole girl, supporting, mentoring, and guiding girls in an affirming, pro-girl environment. Here, girls learn to value their whole selves, discover and develop their inherent strengths, and receive the support they need to navigate the challenges they face.
Girls Inc. girls live healthy and active lifestyles and are less likely to engage in risky behavior; they are eager to learn, successful in school, and more likely to graduate from post-secondary education; and they display diligence, perseverance and resilience.
Women at Risk International Foundation is a non-profit organization founded in response to the high incidence of sexual assault, rape and human trafficking occurring amongst young girls and women across Nigeria. The Foundation was established to raise awareness and address the prevalence of this problem through the development and implementation of a series of initiatives, targeting both the intervention/treatment of these affected women, as well as providing preventive measures to reduce the high incidence.
The foundation seeks to redress the adverse effects seen as a result of Gender Based Violence both immediate with health and psychosocial risks to survivors such as new cases of HIV/AIDS and unwanted pregnancies, as well as in the long-term societal problems that subsequently occur such as higher incidence of illiteracy and the adverse impact on girl learning and the social development of a nation.
Women’s Link Worldwide is an international nonprofit organization that uses the power of the law to promote social change that advances the human rights of women and girls, especially those facing multiple inequalities.
We are also incredibly proud to be a member of the Female Founder Collective. The Female Founder Collective is a network of businesses led by women, supporting women. Their mission is to enable and empower female owned and led businesses to positively impact our communities, both socially and economically.