Welcome to Bossy Cosmetics
Aisha has always described herself as a "lipstick junkie" and never imagined that she'd start a global beauty brand when she started her career in finance over 20 years ago. She worked for several years as an investment banker and finance executive in the US, UK, Central and South America, and Sub-Saharan Africa. She's also founded a children's play and activity center called Paloo's Place and a media project which showcased successful African women called African HERstory.
She's always believed that women could and should strive for career heights on their own terms and wearing beautiful lipsticks was one of her signature ways of showing up as she navigated the tricky terrain of advancing in a male-dominated profession. She often characterizes her lipstick looks as her superpower ingredient that boosted her confidence throughout her career journey of battling imposter syndrome.
As she worked her way up the ladder and achieved a considerable amount of success, she was diagnosed with severe hypertension and felt completely burned out. This was a wake-up call for Aisha and it made her look critically at how she defined success and whether her life goals needed to be redesigned. She moved to California, took a one year sabbatical, and came across a singular insight that legacy beauty companies were product-driven only and they only cared about how women looked. Aisha dreamed of creating a beloved brand that cared about how women felt starting from the inside and then moving outward. She thought it appeared to be a subtle difference but it made all the difference in the world to ambitious women whose ambitions could be ignited by their beauty provider.
Aisha often says that Bossy Cosmetics is a women's empowerment and mission-driven business that masquerades as a beauty company and we think it's the perfect way to describe the brand.
Please take a moment below to watch this video and learn more about why she started Bossy Cosmetics and what we hope to inspire.
In founding Bossy Cosmetics, we were pretty intentional about building a business that put its stakeholders first. For us, stakeholders range from our employees to customers to women and girls in our communities to our shareholders and to the environment in which we operate by ensuring that we adhere to the best industry practices and aspiring to exceed them.
Our mission statement is quite succinct
We think it's perfect in its brevity and this is how we operate our business on a daily basis.
All of our products are cruelty-free and we are proud to say that we are Leaping Bunny certified.
Being a mission-driven company is an integral part of our DNA and we've always described our core philosophy around the following guiding principles:
- Igniting confidence in women who self-identify as being ambitious;
- Offering gorgeous and ethically-made beauty products for all people; and
- Partnering with non-profit organizations that actively promote social change that advance the human rights of women and girls around the world.
A portion of your purchases support our contributions to the under-listed non-profit partners and we kindly encourage you to donate additional sums directly to any of them during your shopping on the site.
Our non-profit partners include:
Women at Risk International Foundation is a non-profit organization founded in response to the high incidence of sexual assault, rape and human trafficking occurring amongst young girls and women across Nigeria. The Foundation was established to raise awareness and address the prevalence of this problem through the development and implementation of a series of initiatives, targeting both the intervention/treatment of these affected women, as well as providing preventive measures to reduce the high incidence.
The foundation seeks to redress the adverse effects seen as a result of Gender Based Violence both immediate with health and psychosocial risks to survivors such as new cases of HIV/AIDS and unwanted pregnancies, as well as in the long-term societal problems that subsequently occur such as higher incidence of illiteracy and the adverse impact on girl learning and the social development of a nation.
The network of local Girls Inc. nonprofit organizations serves girls ages 6-18 at more than 1,400 sites in 400 cities across the United States and Canada. Our research-based programming is delivered by trained professionals who focus on the development of the whole girl, supporting, mentoring, and guiding girls in an affirming, pro-girl environment. Here, girls learn to value their whole selves, discover and develop their inherent strengths, and receive the support they need to navigate the challenges they face.
Girls Inc. girls live healthy and active lifestyles and are less likely to engage in risky behavior; they are eager to learn, successful in school, and more likely to graduate from post-secondary education; and they display diligence, perseverance and resilience.