Wishing ourselves a HAPPY 2nd BIRTHDAY!!!

Wishing ourselves a HAPPY 2nd BIRTHDAY!!!


Today is International Women's Day and it's also our SECOND BIRTHDAY!!! I'm sure this doesn't sound like a big deal to be celebrating but BELIEVE me this is nothing short of a miracle.  This time last year, I had already started to feel the pinch of what would eventually snowball into the COVID-19 global pandemic.  By end of March, we were in a lockdown and I had no idea if/when I would get my new orders replenished from my suppliers.  I was frightened.  Then on April 8, I received a letter from another woman-owned beauty company threatening to sue me for the use of the word BOSSY.  I have been fighting this other brand since then and you'll have to wait for me to share the whole story because it's not only EPIC but it will clearly explain why I AM SOOOOO HAPPY THAT WE ARE STILL IN BUSINESS TODAY!

According to Forbes, nearly 50% of Black-owned businesses shuttered as a result of the pandemic!  Insane, scary, and really sad.  According to Fortune, the overwhelming majority of job losses due to the pandemic were women and, to be specific, women of color.  Needless to say, ALL of us who are not billionaires have suffered SIGNIFICANT losses over the last 12 months.

It's because of this, that I am choosing to celebrate this small yet MIGHTY achievement with every bone in my body because I know what we have all been through.  I hope you have at least one thing - no matter how small - that you can cling to and see as something to celebrate in spite of the times that we are in.

Thank you for being a supporter, friend, and Bossy loyalist.  I am truly grateful for this community.  I hope to continue to create products, content, and services that are worthy of your delight and adoration!

Deep love,




Aishetu Fatima Dozie

Bossy Cosmetics Inc.

650 283 7344



Bossy Cosmetics launches the “Power Woman Essentials” clean beauty collection

Celebrating our 2nd birthday as an innovative beauty brand for ambitious women by going LUXE

Palo Alto, CA: Following its successful debut on The View on ABC, Bossy Cosmetics announces the launch of the full suite of products within the Power Woman Essentials vegan and cruelty-free collection, an affordable luxe cosmetics range that comprises:

  • 9-color eyeshadow palette named “Style, Meet Substance”
  • 6-color bullet lipsticks named “Ambitious, Inspiring, Confident, Focused, Unstoppable, and Fierce”
  • 5- color liquid lipsticks named “Courage, Faith, Hustle, Bravery, and Wisdom” 

“I’m particularly proud of this collection because it was birthed through a truly difficult time in the world and forged to reflect the strength, resilience, and grit of our “bossy” customers.  We designed it to personify all of the essential attributes that we know every ambitious woman holds dear.  It’s a love letter to her,” says Aishetu Fatima Dozie, founder and Chief Executive Officer at Bossy Cosmetics.

 “Working with a highly experienced team of designers, formulators, and manufacturers from France, Italy, Germany, China, and the United States, this dream collection came to be, and we are so excited to finally share it with the world.”

Features and benefits of each of the component items include.

  • Style, Meet Substance Eyeshadow Palette
    • Nine colors and textures including matte, pearly, glitter, and creamy named after amazing cities around the world filled with ambitious women
    • Blendable, highly pigmented, and long-lasting colors
    • Free of Parabens, Mineral oil, and Silicones
  • Power Woman Essentials Bullet Lipsticks
    • Contains African watermelon seed oil and Vitamin E Acetate for their emollient, soothing properties, and antioxidant properties
    • Matte and formulated to confer a long-lasting, velvety, lightweight finish
    • Free of Parabens, Preservatives, Mineral oil, Paraffin
  • Power Woman Essentials Liquid Lipsticks
    • Contains Vitamin E Acetate and Vegetal Glycerol for their combined antioxidant, emollient, skin replenishing, and restoring properties
    • Matte and formulated to confer a long-lasting, velvety, lightweight finish
    • Free of Parabens, Preservatives, Mineral oil, Paraffin

About Bossy Cosmetics: Bossy Cosmetics, a certified Leaping Bunny, woman-owned, and minority-owned company, exists to ignite confidence in ambitious women through high-quality cosmetics, topical content, and essential services.  We empower our customers to look, feel, and do good in the world.  Since our launch on International Women’s Day in 2019, we have been featured in InStyle, W, Essence, Marie Claire, Forbes, Fashionista, Refinery 29, The Zoe Report and several other beauty magazines.  Our founder, Aishetu, openly speaks on issues of women leveling up in their careers and has been featured on NPR’s How I Built Resilience podcast with Guy Raz, Bloomberg Quicktake, BET Her TV, Vistaprint’s Small Business Stories podcast, amongst others.

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