The Future of Beauty: Inclusive and Driven by Technology

The Future of Beauty: Inclusive and Driven by Technology

Our CEO, Aishetu, had the distinct pleasure of speaking on a panel with other global beauty industry veterans on the topic of beauty, inclusivity, and technology.  As you may know, each of those topics is super important to us as a brand so it was an honor to spend some time sharing our thoughts with our hosts - Women of Wearables - and their amazing community. 


Enjoy the discussion! 


 Meet the Panelists

📌 Moderated by Anja Streicher, CMO at Women of Wearables
📌 Lauren Lovelady, founder and CEO of Each & Every
📌 Aishetu Dozie, founder and CEO of Bossy Cosmetics
📌 Nibi Lawson, founder of Kinky Apothecary
📌 Nidhima Kohli, founder of My Beauty Matches and Beauty Matching Engine


Aishetu Dozie, founder and CEO of Bossy Cosmetics

Aishetu Fatima Dozie is the founder and CEO of Bossy Cosmetics. Bossy Cosmetics ignites confidence in ambitious women through high-quality cosmetics, topical content, and centered experiences. Aisha has always described herself as a "lipstick junkie" and never imagined that she'd start a global beauty brand when she started her career in finance over 20 years ago. She worked for several years as an investment banker and finance executive in the US, UK, Central and South America, and Sub-Saharan Africa. She's also founded a children's play and activity center called Paloo's Place and a media project which showcased successful African women called African HERstory.

Nidhima Kohli, founder of My Beauty Matches and Beauty Matching Engine

Nidhima Kohli is the founder of My Beauty Matches (an online beauty marketplace with price comparisons and product recommendations) & Beauty Matching Engine (The Netflix for Beauty; the AI to help businesses show their customers exactly what they will buy next). She won the EU & India Award for Top Innovator in the Beauty industry, the AI & Data Science Award for Europe for Best Customer Experience, and has been recognised by Vogue as top 10 Beauty entrepreneurs. As a tech entrepreneur, this is not Kohli’s first digital solution. She is also the founder of My Beauty Matches™ (MBM), founded in 2015 and has since become the world’s FIRST personalised beauty product recommendation and price comparison site which is the BIGGEST beauty website in the world with over 400,000 products. 

Nibi Lawson, founder of Kinky Apothecary

Nibi Lawson is the founder of Kinky Apothecary. At Kinky Apothecary, they use AI + Machine Learning to simplify the life of anyone with textured hair by matching them to products that will actually work for them, creating an elevated and hyper-personalized experience. Nibi is a reformed accountant with 20 years of experience in Finance. She began channeling her obsession with hair into Kinky Apothecary out of sheer frustration at not being able to get her hands on suitable products after moving back to Nigeria for work. A strong community grew out of this, through whom Nibi was able to identify further pain points faced by people with textured hair all over the world, and set about tackling each one. Nibi's main mission is to shatter Eurocentric beauty standards and empower all women to embrace their unique beauty.

Lauren Lovelady, founder and CEO of Each & Every

Lauren Lovelady is the co-founder and CEO of Each & Every. She has an MBA from the University of Alabama and previously worked in the finance world before pursuing her passion for brand building. She is a former Brand Manager for deodorant brands, Secret and Old Spice, and it was during her time in deodorants that she noticed the naturals segment of the market was underserved and got the bug to create something new. Though natural products had been on the rise, her journey to find a natural deodorant was frustrating, and she was inspired by the challenge to create a natural product that worked as well as the mainstream brands she had worked on for years. She teamed up with Mikah Coffindaffer, a colleague with years of experience as a product developer, and together they launched Each & Every. Lauren led the brand creation for Each & Every and oversees the physical and digital development of creative, marketing, advertising, and design.

Moderated by Anja Streicher, CMO of Women of Wearables

Anja Streicher is a Chief Marketing Officer at Women of Wearables. Anja started her career working for a Y Combinator women’s health startup Bellabeat, where she led communications, content, and social media strategy. After moving to London, she continued supporting startups from different industries working at Techstars London, a mentorship-driven startup accelerator program and a worldwide network for entrepreneurs. She then joined the newly opened Bellabeat’s London office during exciting times of the company’s expansion to a portfolio of products aiming to help women lead a healthier lifestyle. She is passionate about women’s health and wellness and is inspired every day by WoW women in tech and business who are changing lives with their innovative products.



Women of Wearables (WoW) is a leading global organization aiming to inspire, connect and support women and diverse founders and technologists in wearable tech, fashion tech, smart textiles, IoT, health tech, and VR/AR.

With headquarters in London (UK) and more than 20,000 members located around the globe, WoW has become a global movement that supports its growing community through events, mentorship, educational programs, and collaboration with its network of local collaborators and partners. Our members are startup founders, designers, technologists, industry experts, researchers, bloggers, journalists, investors, and many more.

The community is open to anyone who is affiliated with and interested in emerging technologies such as wearable tech, fashion tech, health tech, and IoT. WoW is not just for professional women, but for anyone with an interest in wearable technology and providing women with a platform for growth.

Learn more about Women of Wearables on social media - Twitter / LinkedIn / Instagram

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