Hey Boss,
This all **LITERALLY** started with a tweet and the universe brought the extraordinary - CINDY GALLOP - and I together!
First of all, if you don't know of Cindy Gallop, it's probably best we start there because she exemplifies what it means to be Bossy!
Cindy is the founder and CEO of sextech company, Make Love Not Porn, and this is how she introduces herself on her website:
Hi - I'm Cindy. I'm a brand and business innovator, consultant, coach and keynote speaker, available to work with anybody who wants to change the game in their particular sector. Come to me for radical, innovative, groundbreaking, transformative - I don't do status quo. That's why I sum up my approach as, "I like to blow shit up. I am the Michael Bay of business." I can help you own the future as the leader you want to be, the business you want to be, the gender-equal, diverse, inclusive workplace you want to be.
What could be bossier?
Oh, and not only has she been featured in Forbes, Marie Claire, AdAge, Dazed, and countless other magazines, she has also partnered with brands such as Nike, Warner Media, Adobe, Levi's, Pinterest, and others. I told you she's bossy!
Meet Cindy Gallop
So, back to how this all began...
In July, my phone began pinging with friends reaching out to me that there was a wonderful opportunity for Bossy Cosmetics to partner with the Cindy Gallop as she'd been part of a twitter exchange that talked about naming lipsticks after badass women in the world!
Someone had said that they'd wear a lip color everyday if it encapsulated the essence of Cindy and she was open to working with a brand to make that happen! She and I clearly have friends in common because we were quickly connected, clicked during our first call, and this collaboration was born!
The Color
During our first chat, I told Cindy about myself, the company, how we've struggled to raise funding, and our mission of empowering women to reach their full potential. She told me about herself, her advertising background, her infamous TED Talk, how she'd built Make Love Not Porn, and her mission to support women in making a "F&CK TON" of money. Everything resonated deeply and I sent her some colors that I thought would reflect her drive, ambition, passion, resilience, and BADASSERY.
She loved UNSTOPPABLE, which is an orange-toned red lipstick that is best described as H-O-T while hydrating!
We often say that this color is for the woman who "eats no for breakfast!"
The formulation is vegan, cruelty-free, and made without parabens and sulphates, it's infused with Watermelon Seed Oil for a completely conditioning and emollient feel while you dazzle! It's a boss color and it screams C-I-N-D-Y G-A-L-L-O-P!
The team excitedly sprang into action and we came up with this design for the packaging boxes for her. I love them and so does she! I can't wait for you to get your #LipsbyBossywithCindy!
We have never worked in this capacity with anyone before and I was intimidated to even consider it! I didn't imagine that she would consent to working with a tiny little unknown brand like ours but here we are! The opportunity to work so prominently with a fierce and vocal advocate for women in business is a gift of a lifetime for us at Bossy Cosmetics! If you've followed us long enough, you'll know that we are all about supporting women and amplifying their superpowers!
May this lipstick serve as war paint to help you surpass your ambitious goals, achieve your wildest dreams, and support another woman to do the same!
Love always, Aisha
HAPPY SHOPPING!