Introducing Aishetu Beauty

September 06, 2021

Introducing Aishetu Beauty

Our very first collection launched under our sister brand, AISHETU BEAUTY, is truly exciting in our journey as a brand house, all under Bossy Cosmetics.  AISHETU BEAUTY exists to creatively document our founder's journey through beautiful geographic locations and the associated inspiration to design luxurious and affordable products for ambitious women.  Every launch from AISHETU BEAUTY will leverage the power of storytelling infused with her drive to reflect perspectives on using high-performance cosmetics for high-achieving women around the world.  

Different name, same brand/mission/quality

 

The Marrakech Eyeliner Collection

Marrakech, a former imperial city in western Morocco, is a major economic center and home to mosques, palaces and gardens. The medina is a densely packed, walled medieval city dating to the Berber Empire, with maze-like alleys where thriving souks (marketplaces) sell traditional textiles, pottery and jewelry.

With its vibrant hues, exotic scents and sensual textures, our Marrakech Eyeliner Collection invites you on a journey to the heart of this vibrant city in Morocco.  Inspired by Aishetu's business and personal travels, this collection draws upon the beauty of the culture, vistas, local eateries, and sophisticated architecture.

Our Marrakech Eyeliner Collection was created to satisfy the desires of the most demanding consumers and allows a fast, durable and incredibly water-resistant application. This beautiful formulation creates an indelible, intense and precise line on the skin!

The gradual drying process enables you to blend the color before it is completely fixed to the skin, thus increasing its versatility and ease of application.

Apply on clean and dry skin to increase the adhesive action. Blend if necessary and wait for the product to dry completely.  Keep lid on cap when not in use in order to prolong efficacy of product.

 

All products are vegan, cruelty-free, and paraben-free.

The cornerstone of the inspiration of the collection is Le Jardin Majorelle (The Majorelle Garden)

The Jardin Majorelle, which extends over 9,000 m², is one of the most enchanting and mysterious gardens in Morocco. Created over the course of forty years, it is enclosed by outer walls, and consists of a labyrinth of crisscrossing alleyways on different levels and boldly-coloured buildings that blend both Art Deco and Moorish influences. The French painter Jacques Majorelle conceived of this large and luxuriant garden as a sanctuary and botanical ‘laboratory’. In 1922, he began planting it with exotic botanical specimens from the far corners of the world.

In 1980, Yves Saint Laurent and Pierre Bergé, who first arrived in Morocco in 1966, purchased the Jardin Majorelle to save it from destruction at the hands of hotel developers. The new owners decided to live in Jacques Majorelle’s villa, which they renamed the Villa Oasis. 

“For many years, the Jardin Majorelle has provided me with an endless source of inspiration, and I have often dreamt of its unique colours.”

Yves Saint Laurent

  Photo from (c) Fondation Jardin Majorelle, Nicolas Mathéus.

Source:  https://www.jardinmajorelle.com/en/thegarden/



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