Hey Bosses,

The Team is incredibly excited to launch Bossy Beauty DNA with AlgoFace.  Take a look at the press release below.

Bossy Cosmetics x AlgoFace: Introducing Bossy Beauty DNA

The beauty industry is awash with an abundance of new brands — all committed to diversity and inclusivity. When one digs a little deeper, it becomes apparent that each brand has a unique perspective on this mission. This is why brands that prioritize inclusivity, such as Bossy Cosmetics, make great partners for AlgoFace to help make their products as accessible as possible.

As an inclusive, direct-to-consumer brand, the team at Bossy Cosmetics knew that it would be imperative to use AI technology that celebrates beauty standards as diverse as their customer base. AlgoFace created a bespoke makeup try-on experience for Bossy Cosmetics called Bossy Beauty DNA that gives shoppers the ability to virtually wear their makeup, using either photos of themselves or via a live webcam. While other makeup brands have used this kind of tech in the past with disappointing results, AlgoFace’s launch was successful because its unbiased AI was able to meet the needs of a brand with a heterogeneous customer base.

Bossy Cosmetics was created for busy and ambitious working women. Bossy Beauty DNA empowers these women to shop for makeup while on the go, confident in the knowledge that they’re getting accurate results. When the founder, Aishetu Fatima Dozie, was looking for an AI partner for her brand’s virtual makeup try-on, she was immediately drawn to AlgoFace’s CMO, Atima Lui, and her passion for bringing inclusivity to the beauty and tech industries.

Aishetu says, “I can see AlgoFace cares about accuracy and inclusivity. Both are paramount because how can the customer trust you if they ‘experienced’ your product online in one way and then in real life it’s not the same at all? Trust is a critical tool in business and we want our customers to trust their shopping and usage experience at all times so that they also become our advocates. I love that AlgoFace lives for this level of truth in the virtual reality space.”

One of the first issues Dozie raised to AlgoFace concerned the nuance in lipstick colors and how that would be reflected based on differences in skin tone. The time and effort Atima and her team put into understanding these issues made it clear to Dozie that they were aligned in what they wanted to accomplish.

Dozie states, “I live and breathe diversity and inclusion. Everything we do is with this in mind. The team is diverse. The makeup is inclusive. The partners that we work with are diverse. I can’t speak for what other brands are doing but we live and dream about the working woman and how she deals with leveling up in her life.”